What Is LEGO?
Author(s): O'Connor, Jim
Find out how these fun, stackable blocks became the most popular toys in the world.
The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always play well--encouraging children to use their imagination and build whatever they can dream up.
In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.
Product Information
General Fields
- :
- : Penguin Publishing Group
- : Penguin Publishing Group
- : 0.148
- : 05 May 2020
- : .8 Centimeters X 13.5 Centimeters X 19.2 Centimeters
- : books
Special Fields
- : O'Connor, Jim
- : Paperback
- : 1
- : 112